Search Results - "Bournemouth University" :: K.UTB vyhledávací portál

by Madruga, Roberto P., Hilton, Bryson, Hochstein, Bryan, Navarro, Leonardo Luiz Lima, Silva, Édison Renato, Haddad, Assed N.
Published in Cogent business & management (30.05.2024)

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Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry: the moderating effect of brand authenticity

by Tran, Van Dat
Published in Cogent business & management (31.12.2024)

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The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age

by Manyanga, Wilbert, Kanyepe, James, Chikazhe, Lovemore, Manyanga, Tendai
Published in Cogent business & management (31.12.2024)

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The power of AI: enhancing customer loyalty through satisfaction and efficiency

by Singh, Pragya, Singh, Vandana
Published in Cogent business & management (31.12.2024)

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Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia

by Lestari, Resanti, Syahyuti, Mulia Wibawa, Berto, Endayani, Fatmasari, Setyawati, Dyah, Silalahi, Sahat Aditua Fandhitya
Published in Cogent business & management (31.12.2024)

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Antecedents of consumers’ green product purchase intention: an insight from Ethiopia

by Yebcha Fenta, Manjit Singh, Raj Kumar Gautam
Published in Cogent business & management (31.12.2024)

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A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model

by Wagn, Lauren, Penner, Sara
Published in Cogent business & management (31.12.2024)

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The impact of e-resources at Bournemouth University 2004 2006

by Beard, Jill, Dale, Penny, Hutchins, Jonathan
Published in Performance measurement and metrics (27.03.2007)

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Digital Engagement Conference: A Road Map for the Future of Festivals, July 9‐11 2014, Bournemouth University, Talbot Campus, Poole, Dorset, United Kingdom

by Ferdinand, Nicole, Tucker, Janelle
Published in Journal of Tourism Futures (16.03.2015)

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Third International Comics Conference: Comics Rock, Bournemouth University, Bournemouth, UK, 28-29 June 2012

by Grady, William
Published in Journal of Graphic Novels and Comics (01.12.2012)

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Country branding research: a decade’s systematic review

by Tijani, Ahmed, Majeed, Mohammed, Ofori, Kwame Simpe, Abubakari, Aidatu
Published in Cogent business & management (31.12.2024)

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The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

by Liana, Pamela, Jaensson, Jan-Erik, Mmari, Goodluck
Published in Cogent business & management (31.12.2024)

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Bournemouth University

Published in The Times higher education supplement (23.10.2014)

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

by Laila, Nisful, Sucia Sukmaningrum, Puji, Saini Wan Ngah, Wan Azman, Nur Rosyidi, Luthfi, Rahmawati, Indah
Published in Cogent business & management (31.12.2024)

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