The impact of value co-creation in sustainable services: understanding generational differences
Bordian, Mariia, Gil-Saura, Irene, Šerić, Maja
Published in The Journal of services marketing (15.02.2023)
Published in The Journal of services marketing (15.02.2023)
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Journal Article
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
Bordian, Mariia, Gil-Saura, Irene, Berenguer-Contri, Gloria, Ruiz-Molina, María-Eugenia, Marín-García, Antonio
Published in Journal of marketing analytics (17.04.2024)
Published in Journal of marketing analytics (17.04.2024)
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Journal Article