Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image
Sheykhan, Sogand, Boozary, Payam, GhorbanTanhaei, Hamed, Behzadi, Shayan, Rahmani, Farzam, Rabiee, Maryam
Published in Sustainable futures (01.12.2024)
Published in Sustainable futures (01.12.2024)
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Journal Article
Application of data mining technique for customer purchase behavior via Extended RFM model with focus on BCG matrix from a data set of online retailing
Gholamveisy, Soma, Homayooni, Seyedamirmasoud, Shemshaki, Milad, Sheykhan, Sogand, Boozary, Payam, Tanhaei, Hamed Ghorban, Akbari, Nasrin
Published in Journal of Infrastructure, Policy and Development (31.07.2024)
Published in Journal of Infrastructure, Policy and Development (31.07.2024)
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Journal Article
A survey on factors influencing the usage of mobile value-added services; an empirical investigation among Iranian users
Kazemkhanlou, Hamid, Boozary, Payam
Published in 2015 International Conference on Industrial Engineering and Operations Management (IEOM) (01.03.2015)
Published in 2015 International Conference on Industrial Engineering and Operations Management (IEOM) (01.03.2015)
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Conference Proceeding