The priming effect of competitor product information on advertising creativity
Brown, Mark, Bhadury, Roop, Bansal, Nitin, Bloxsome, Ellen
Published in International journal of market research (01.09.2020)
Published in International journal of market research (01.09.2020)
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Journal Article
International Sponsorship Research
Bloxsome, Ellen L, Brown, Mark R, Pope, Nigel K. Ll, Voges, Kevin E
Published in The Handbook of International Advertising Research (28.02.2014)
Published in The Handbook of International Advertising Research (28.02.2014)
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Book Chapter