by Bhattacharya, Abhi, Good, Valerie, Sardashti, Hanieh, Peloza, John
Published in Journal of business ethics (01.06.2021)

by Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Published in Journal of business research (01.01.2021)

by Bhattacharya, Abhi, Morgan, Neil A., Rego, Lopo L.
Published in Journal of marketing (01.07.2022)

by Bhattacharya, Abhi, Morgan, Neil A., Rego, Lopo L.
Published in Journal of marketing research (01.02.2021)

by Bhattacharya, Abhi, Sardashti, Hanieh
Published in Journal of business research (01.10.2022)

by Faramarzi, Ashkan, Bhattacharya, Abhi
Published in Journal of business research (01.02.2021)

by Bhattacharya, Abhi
Published in Journal of financial services marketing (01.03.2023)

by Bhattacharya, Abhi, Good, Valerie, Sardashti, Hanieh
Published in European journal of marketing (02.09.2020)

by Bhattacharya, Abhi, Misra, Shekhar, Sardashti, Hanieh
Published in International journal of research in marketing (01.12.2019)

by Modi, Pratik, Pandey, Vivek, Bhattacharya, Abhi
Published in Marketing intelligence & planning (04.06.2024)

by Bhattacharya, Abhi, Robinson, Stacey, Mookherjee, Satadruta, Blöte, Herman
Published in Journal of interactive marketing (01.05.2024)

by Bhattacharya, Abhi, Neil Morgan, Rego, Lopo, Hewett, Kelly
Published in Journal of service research : JSR (06.05.2024)

by Bhattacharya, Abhi, Sardashti, Hanieh, Faramarzi, Ashkan
Published in Journal of strategic marketing (17.11.2023)

by Bhattacharya, Abhi, Johnson, Joseph, Faramarzi, Ashkan, Jindal, Niket, Johnson, Ross W.
Published in Journal of the Academy of Marketing Science (01.07.2024)

by Zhang, Yufei, DeCarlo, Thomas E., Manikas, Andrew S., Bhattacharya, Abhi
Published in Journal of the Academy of Marketing Science (01.03.2023)