Examining the factors influencing fintech adoption behaviour of gen Y in India
Aggarwal, Meghna, Nayak, Keyurkumar M, Bhatt, Viral
Published in Cogent economics & finance (31.12.2023)
Published in Cogent economics & finance (31.12.2023)
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Journal Article
An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective
Pandey, Sudhir, Thomas, Sujo, Bhatt, Viral, Patel, Ritesh, Malkar, Vinod
Published in Journal of marketing theory and practice (01.10.2024)
Published in Journal of marketing theory and practice (01.10.2024)
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Journal Article
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo, Bhatt, Viral, Patel, Ritesh
Published in International journal of emerging markets (19.03.2024)
Published in International journal of emerging markets (19.03.2024)
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Journal Article
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh, Bhatt, Viral, Thomas, Sujo, Trivedi, Twinkle, Pandey, Sudhir
Published in International review on public and nonprofit marketing (01.03.2024)
Published in International review on public and nonprofit marketing (01.03.2024)
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Journal Article
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership
Thomas, Sujo, A.K.S, Suryavanshi, Bhatt, Viral, Malkar, Vinod, Pandey, Sudhir, Patel, Ritesh
Published in Journal of fashion marketing and management (18.01.2024)
Published in Journal of fashion marketing and management (18.01.2024)
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Journal Article
Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention
Patel, Ritesh, Thomas, Sujo, Bhatt, Viral
Published in Journal of nonprofit & public sector marketing (08.08.2023)
Published in Journal of nonprofit & public sector marketing (08.08.2023)
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Journal Article
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large‐sample study based on a model integrating philanthropic actions, well‐being and flow experience
Suryavanshi, A K S, Sujo, Thomas, Trivedi, Twinkle, Patel, Ritesh, Bhatt, Viral
Published in International journal of nonprofit and voluntary sector marketing (01.02.2024)
Published in International journal of nonprofit and voluntary sector marketing (01.02.2024)
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Journal Article