Laypersons’ understanding of statistical concepts commonly used in prescription drug promotion: A review of the research literature
Yount, Naomi Dyer, Osafo-Darko, Benedicta, Burns, Willow, Johnson, Maurice C., Betts, Kevin R., Sullivan, Helen W.
Published in Research in social and administrative pharmacy (03.09.2024)
Published in Research in social and administrative pharmacy (03.09.2024)
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Journal Article
Detecting and Reporting Deceptive Prescription Drug Promotion: Differences Across Consumer and Physician Audiences and by Number and Type of Deceptive Claims and Tactics
Betts, Kevin R., O'Donoghue, Amie C., Johnson, Mihaela, Boudewyns, Vanessa, Paquin, Ryan S.
Published in Health communication (10.11.2022)
Published in Health communication (10.11.2022)
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Journal Article
Group Marginalization: Extending Research on Interpersonal Rejection to Small Groups
Betts, Kevin R., Hinsz, Verlin B.
Published in Personality and social psychology review (01.11.2013)
Published in Personality and social psychology review (01.11.2013)
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Journal Article
Experimental evidence of consumer and physician detection and rejection of misleading prescription drug website content
Boudewyns, Vanessa, Betts, Kevin R., Johnson, Mihaela, Paquin, Ryan S., O'Donoghue, Amie C., Southwell, Brian G.
Published in Research in social and administrative pharmacy (01.04.2021)
Published in Research in social and administrative pharmacy (01.04.2021)
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Journal Article
Experimental Study of the Promotional Implications of Proprietary Prescription Drug Names
Peinado, Susana, O'Donoghue, Amie C, Betts, Kevin R, Paquin, Ryan S, Giombi, Kristen, Arnold, Jennifer E, Kelly, Bridget J, Davis, Christine
Published in Therapeutic innovation & regulatory science (28.09.2024)
Published in Therapeutic innovation & regulatory science (28.09.2024)
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Journal Article
Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising
Aikin, Kathryn J., Boudewyns, Vanessa, Betts, Kevin R., Southwell, Brian G., Williams, Peyton
Published in Journal of health communication (2019)
Published in Journal of health communication (2019)
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Journal Article
Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads
Aikin, Kathryn J., Betts, Kevin R., Boudewyns, Vanessa, Johnson, Mihaela, Davis, Christine N.
Published in Research in social and administrative pharmacy (01.09.2020)
Published in Research in social and administrative pharmacy (01.09.2020)
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Journal Article
Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects
Betts, Kevin R., Aikin, Kathryn J., Kelly, Bridget J., Johnson, Mihaela, Parvanta, Sarah, Southwell, Brian G., Mack, Nicole, Tzeng, Janice, Cameron, Linda
Published in Journal of health communication (2019)
Published in Journal of health communication (2019)
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Journal Article
Disease Information in Direct-to-Consumer Prescription Drug Print Ads
Aikin, Kathryn J., Sullivan, Helen W., Betts, Kevin R.
Published in Journal of health communication (01.02.2016)
Published in Journal of health communication (01.02.2016)
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Journal Article
Consumer Reactions to Price Comparison and Disclosure Information in Prescription Drug Print Advertising
Aikin, Kathryn J., Betts, Kevin R., Southwell, Brian G., Boudewyns, Vanessa, Johnson, Mihaela, Breslav, A.D.S.
Published in The Journal of consumer affairs (01.09.2019)
Published in The Journal of consumer affairs (01.09.2019)
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Journal Article
Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising
Aikin, Kathryn J., Betts, Kevin R., O'Donoghue, Amie C., Rupert, Douglas J., Lee, Philip K., Amoozegar, Jacqueline B., Southwell, Brian G.
Published in Journal of communication (01.08.2015)
Published in Journal of communication (01.08.2015)
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Journal Article
Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages
Sullivan, Helen W., Chen, Wen-Hung, Betts, Kevin R.
Published in Communication methods and measures (03.07.2021)
Published in Communication methods and measures (03.07.2021)
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Journal Article