Shaping consumer perception: effects of vertical and horizontal packaging alignment
Bettels, Jannick, Haase, Janina, Wiedmann, Klaus-Peter
Published in The Journal of consumer marketing (21.05.2020)
Published in The Journal of consumer marketing (21.05.2020)
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Journal Article
It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
Wiedmann, Klaus-Peter, Haase, Janina, Bettels, Jannick, Reuschenbach, Christian
Published in The journal of product & brand management (14.03.2019)
Published in The journal of product & brand management (14.03.2019)
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Journal Article