by Schmitt, Bernd
Published in Journal of consumer psychology (01.01.2012)

by Kim, Seo Young, Schmitt, Bernd H., Thalmann, Nadia M.
Published in Marketing letters (01.03.2019)

by Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia
Published in Journal of consumer psychology (01.01.2015)

by Schmitt, Bernd H, Cotte, June, Giesler, Markus, Stephen, Andrew T, Wood, Stacy
Published in The Journal of consumer research (29.01.2022)

by Zarantonello, Lia, Schmitt, Bernd H
Published in The journal of brand management (01.06.2010)

by Zarantonello, Lia, Schmitt, Bernd H.
Published in International journal of service industry management (02.01.2023)

by Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia
Published in Journal of marketing (01.05.2009)

by Clegg, Melanie, Hofstetter, Reto, de Bellis, Emanuel, Schmitt, Bernd H
Published in The Journal of consumer research (01.08.2024)

by Schmitt, Bernd
Published in Journal of consumer psychology (01.04.2013)

by Jedidi, Kamel, Schmitt, Bernd H., Ben Sliman, Malek, Li, Yanyan
Published in Journal of marketing (01.09.2021)

by Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi
Published in Journal of business research (01.11.2014)

by Zarantonello, Lia, Jedidi, Kamel, Schmitt, Bernd H.
Published in International journal of research in marketing (01.03.2013)

by Dellaert, Benedict G. C., Shu, Suzanne B., Arentze, Theo A., Baker, Tom, Diehl, Kristin, Donkers, Bas, Fast, Nathanael J., Häubl, Gerald, Johnson, Heidi, Karmarkar, Uma R., Oppewal, Harmen, Schmitt, Bernd H., Schroeder, Juliana, Spiller, Stephen A., Steffel, Mary
Published in Marketing letters (01.12.2020)

by Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Schmitt, Bernd H.
Published in European journal of marketing (20.09.2021)

by Schmitt, Bernd
Published in The journal of brand management (01.06.2009)

by de Bellis, Emanuel, Hildebrand, Christian, Ito, Kenichi, Herrmann, Andreas, Schmitt, Bernd
Published in Journal of marketing research (01.12.2019)

by Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia
Published in The journal of brand management (01.12.2014)

by Schmitt, Bernd
Published in Marketing letters (01.09.2015)

by Zarantonello, Lia, Schmitt, Bernd H.
Published in International journal of advertising (01.01.2013)

by Schmitt, Bernd H, Cotte, June, Giesler, Markus, Stephen, Andrew T, Wood, Stacy
Published in The Journal of consumer research (01.02.2021)