Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, Michel, Bergeron, Jasmin, Barbaro-Forleo, Guido
Published in The Journal of consumer marketing (01.11.2001)
Published in The Journal of consumer marketing (01.11.2001)
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Journal Article
How intangibility affects perceived risk: the moderating role of knowledge and involvement
Laroche, Michel, Bergeron, Jasmin, Goutaland, Christine
Published in The Journal of services marketing (01.04.2003)
Published in The Journal of services marketing (01.04.2003)
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Journal Article
A Three-Dimensional Scale of Intangibility
Laroche, Michel, Bergeron, Jasmin, Goutaland, Christine
Published in Journal of service research : JSR (01.08.2001)
Published in Journal of service research : JSR (01.08.2001)
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Journal Article
e-WOM Scale: word-of-mouth measurement scale for e-services context
Goyette, Isabelle, Ricard, Line, Bergeron, Jasmin, Marticotte, François
Published in Canadian journal of administrative sciences (01.03.2010)
Published in Canadian journal of administrative sciences (01.03.2010)
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Journal Article
Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
Laroche, Michel, Yang, Zhiyong, McDougall, Gordon H.G., Bergeron, Jasmin
Published in Journal of retailing (01.01.2005)
Published in Journal of retailing (01.01.2005)
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Journal Article
Service climate and organizational commitment: The importance of customer linkages
Paulin, Michèle, Ferguson, Ronald J., Bergeron, Jasmin
Published in Journal of business research (01.08.2006)
Published in Journal of business research (01.08.2006)
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Journal Article
Exploring How Intangibility Affects Perceived Risk
Laroche, Michel, McDougall, Gordon H. G., Bergeron, Jasmin, Yang, Zhiyong
Published in Journal of service research : JSR (01.05.2004)
Published in Journal of service research : JSR (01.05.2004)
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Journal Article
Antecedents and consequences of buyerseller relationship quality in the financial services industry
Rajaobelina, Lova, Bergeron, Jasmin
Published in International journal of bank marketing (24.07.2009)
Published in International journal of bank marketing (24.07.2009)
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Journal Article
An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova, Ricard, Line, Bergeron, Jasmin, Toufaily, Élissar
Published in Journal of financial services marketing (01.09.2014)
Published in Journal of financial services marketing (01.09.2014)
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Journal Article
The effects of humour usage by financial advisors in sales encounters
Bergeron, Jasmin, Vachon, Marc-Antoine
Published in International journal of bank marketing (05.09.2008)
Published in International journal of bank marketing (05.09.2008)
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Journal Article
Surprendre positivement les clients : une tactique en marketing relationnel pour développer un avantage concurrentiel dans le secteur des services financiers
Bergeron, Jasmin, Roy, Jasmin, Fallu, Jean‐Mathieu
Published in Canadian journal of administrative sciences (01.09.2008)
Published in Canadian journal of administrative sciences (01.09.2008)
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Journal Article
Customer sociability and the total service experience
Ferguson, Ronald J, Paulin, Michèle, Bergeron, Jasmin
Published in Journal of service management (16.03.2010)
Published in Journal of service management (16.03.2010)
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Journal Article