Marketing on the web: how executives feel, what businesses do
Benoy Joseph, W., Cook, Robert W., Javalgi, Rajshekhar (Raj) G.
Published in Business horizons (01.07.2001)
Published in Business horizons (01.07.2001)
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Journal Article
Church marketing: Strategies for retaining and attracting members
Webb, Marion, Joseph, W. Benoy, Schimmel, Kurt, Moberg, Christopher
Published in Services marketing quarterly (1998)
Published in Services marketing quarterly (1998)
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Journal Article
Effect of sponsor advocacy on message perception and attitude change
Cook, Robert W., Joseph, W. Benoy
Published in Journal of the Academy of Marketing Science (01.12.1982)
Published in Journal of the Academy of Marketing Science (01.12.1982)
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Journal Article