Price and Advertising Effectiveness over the Business Cycle
VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.
Published in Journal of marketing research (01.04.2013)
Published in Journal of marketing research (01.04.2013)
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Journal Article
A Review and Evaluation of Meta-Analysis Practices in Management Research
Geyskens, Inge, Krishnan, Rekha, Steenkamp, Jan-Benedict E. M., Cunha, Paulo V.
Published in Journal of Management (01.03.2009)
Published in Journal of Management (01.03.2009)
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Book Review
Journal Article
Socially Desirable Response Tendencies in Survey Research
STEENKAMP, JAN-BENEDICT E.M., DE JONG, MARTIJN G., BAUMGARTNER, HANS
Published in Journal of marketing research (01.04.2010)
Published in Journal of marketing research (01.04.2010)
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Journal Article
How Perceived Brand Globalness Creates Brand Value
Jan-Benedict E. M. Steenkamp, Batra, Rajeev, Alden, Dana L.
Published in Journal of international business studies (01.01.2003)
Published in Journal of international business studies (01.01.2003)
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Journal Article
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W., Scheer, Lisa K., Steenkamp, Jan-Benedict E. M.
Published in Journal of marketing research (01.05.2007)
Published in Journal of marketing research (01.05.2007)
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Journal Article
Global Brand Building and Management in the Digital Age
Steenkamp, Jan-Benedict E.M.
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2020)
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2020)
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Journal Article
Response Styles in Marketing Research: A Cross-National Investigation
Baumgartner, Hans, Jan-Benedict E. M. Steenkamp
Published in Journal of marketing research (01.05.2001)
Published in Journal of marketing research (01.05.2001)
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Journal Article
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
Datta, Hannes, van Heerde, Harald J., Dekimpe, Marnik G., Steenkamp, Jan-Benedict E.M.
Published in Journal of marketing research (01.04.2022)
Published in Journal of marketing research (01.04.2022)
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Journal Article