International Segmentation: Towards a Third Path between Global and National
Belvaux, Bertrand, Guibert, Nathalie
Published in International journal of market research (01.01.2012)
Published in International journal of market research (01.01.2012)
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Journal Article
International segmentation: towards a third path between global and national
Belvaux, Bertrand, Guibert, Nathalie
Published in International journal of market research (01.01.2012)
Get full text
Published in International journal of market research (01.01.2012)
Journal Article
CONTRIBUTION DE LA MARQUE EMPLOYEUR À L'ATTRACTIVITÉ : LES LIMITES DES APPROCHES COGNITIVES ANALYTIQUES
Maclouf, Étienne, Belvaux, Bertrand
Published in Revue de Gestion des Ressources Humaines (01.10.2015)
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Published in Revue de Gestion des Ressources Humaines (01.10.2015)
Trade Publication Article
Web User Opinions as an Information Source. What Impact on Cinema Attendances?
Belvaux, Bertrand, Marteaux, Séverine
Published in Recherche et applications en marketing (English edition) (01.09.2007)
Published in Recherche et applications en marketing (English edition) (01.09.2007)
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Journal Article