“Backstage moments during the campaign”: The interactive use of Instagram by Spanish political leaders
Pineda, Antonio, Bellido-Pérez, Elena, Barragán-Romero, Ana I
Published in New media & society (01.05.2022)
Published in New media & society (01.05.2022)
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Journal Article
Fashion bloggers: communication tools for the fashion industry
Esteban-Santos, Laura, García Medina, Irene, Carey, Lindsey, Bellido-Pérez, Elena
Published in Journal of fashion marketing and management (25.06.2018)
Published in Journal of fashion marketing and management (25.06.2018)
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Journal Article
Marketing sensorial: el concepto, sus técnicas y su aplicación en el punto de venta
Jiménez-Marín, Gloria, Bellido-Pérez, Elena, López-Cortés, Ángela
Published in Vivat academia (Alcalá de Henares) (01.09.2019)
Published in Vivat academia (Alcalá de Henares) (01.09.2019)
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Journal Article