Customer experience: fundamental premises and implications for research
Becker, Larissa, Jaakkola, Elina
Published in Journal of the Academy of Marketing Science (01.07.2020)
Published in Journal of the Academy of Marketing Science (01.07.2020)
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Journal Article
C2C value creation: social anxiety and retail environment
Becker, Larissa Carine, Pizzutti, Cristiane
Published in Journal of research in interactive marketing (01.01.2017)
Published in Journal of research in interactive marketing (01.01.2017)
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Journal Article
Pricing Strategy in Multi-Channel Retailing and Fairness Perception: an Examination of Boundary Conditions
Becker, Larissa Carine Braz, Lionello, Rafael Laitano, Nagel, Mateus De Brito, Heldt, Rodrigo, Trombetta, Matheus Santana, Slongo, Luiz Antonio
Published in Revista de Administração IMED (23.03.2017)
Published in Revista de Administração IMED (23.03.2017)
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Journal Article