Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
Bauer, Brittney C., Carlson, Brad D., Arnold, Mark J.
Published in Psychology & marketing (01.12.2023)
Published in Psychology & marketing (01.12.2023)
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Journal Article
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D., Bauer, Brittney C., Arnold, Mark J.
Published in Psychology & marketing (01.07.2022)
Published in Psychology & marketing (01.07.2022)
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Journal Article
Location, location … mailing location? The impact of address as a signal
Johnson, Clark D., Bauer, Brittney C., Kelting, Katie, Jankuhn, Nicolas, Sim, Woojong
Published in Journal of business research (01.05.2021)
Published in Journal of business research (01.05.2021)
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Journal Article
Place–brand stereotypes: does stereotype-consistent messaging matter?
Bauer, Brittney C, Johnson, Clark D, Singh, Nitish
Published in The journal of product & brand management (07.12.2018)
Published in The journal of product & brand management (07.12.2018)
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Journal Article
Priming from the pulpit: Extending regulatory focus theory to church services
Johnson, Clark D., Bauer, Brittney C., Ascencio, Christine A., Kuang, Yunmei
Published in Nonprofit management & leadership (01.03.2019)
Published in Nonprofit management & leadership (01.03.2019)
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Journal Article
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D., Donavan, D. Todd, Deitz, George D., Bauer, Brittney C., Lala, Vishal
Published in Journal of business research (01.03.2020)
Published in Journal of business research (01.03.2020)
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Journal Article
Exploring flow in the mobile interface context
Johnson, Clark D., Bauer, Brittney C., Singh, Nitish
Published in Journal of retailing and consumer services (01.03.2020)
Published in Journal of retailing and consumer services (01.03.2020)
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Journal Article