Reviews of books
Cunningham, Peggy, Parker, Rick, Barry, Ann Marie, Coulter, Ron, Bravo, Sandra J
Published in Journal of the Academy of Marketing Science (01.12.2001)
Published in Journal of the Academy of Marketing Science (01.12.2001)
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Book Review
Reviews of books
Barry, Ann Marie, Paswan, Audhesh K, Parker, Richard, Conrad, Craig A, Weinstein, Art
Published in Journal of the Academy of Marketing Science (01.12.1998)
Published in Journal of the Academy of Marketing Science (01.12.1998)
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Book Review