Attribute ratings and their impact on attraction and compromise effects
Banerjee, Pronobesh, Rakshit, Krishanu, Mishra, Sanjay, Masters, Tamara
Published in Marketing letters (01.09.2024)
Published in Marketing letters (01.09.2024)
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Journal Article
Is It Light or Dark? Recalling Moral Behavior Changes Perception of Brightness
Banerjee, Pronobesh, Chatterjee, Promothesh, Sinha, Jayati
Published in Psychological science (01.04.2012)
Published in Psychological science (01.04.2012)
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Journal Article
Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles
Choi, Jungsil, Lee, Kiljae, Banerjee, Pronobesh
Published in Journal of consumer behaviour (01.05.2019)
Published in Journal of consumer behaviour (01.05.2019)
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Journal Article
Loss is a loss, why categorize it? Mental accounting across cultures
Banerjee, Pronobesh, Chatterjee, Promothesh, Mishra, Sanjay, Mishra, Anubhav A.
Published in Journal of consumer behaviour (01.03.2019)
Published in Journal of consumer behaviour (01.03.2019)
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Journal Article
When consumers do not compromise - An Eye Tracking Study
Banerjee, Pronobesh, Masters, Tamara
Published in IDEAS Working Paper Series from RePEc (01.01.2021)
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Published in IDEAS Working Paper Series from RePEc (01.01.2021)
Paper
Prototype Or Exemplar? Effects of Self Construal on Brand Extension Evaluation in a Multi-Product Brand Context
Banerjee, Pronobesh, Wang, Ze, Mishra, Sanjay, Singh, Surendra N
Published in Advances in Consumer Research (01.01.2010)
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Published in Advances in Consumer Research (01.01.2010)
Conference Proceeding