by Balmer, John M.T
Published in European journal of marketing (20.09.2011)

by Balmer, John M.T
Published in European journal of marketing (01.04.2001)

by Hudson, Bradford T., Balmer, John M.T.
Published in Corporate communications (01.01.2013)

by Balmer, John M.T.
Published in European journal of marketing (19.09.2008)

by Balmer, John M.T., Podnar, Klement
Published in Journal of business research (01.09.2021)

by Asaad, Yousra, Melewar, T.C, Cohen, Geraldine, M.T. Balmer, John
Published in Marketing intelligence & planning (01.01.2013)

by He, Hong-Wei, Balmer, John M.T
Published in European journal of marketing (01.01.2007)

by Boukis, Achilleas, Punjaisri, Khanyapuss, Balmer, John M.T., Kaminakis, Kostas, Papastathopoulos, Avraam
Published in Journal of business research (01.07.2021)

by Podnar, Klement, Balmer, John M.T.
Published in Journal of business research (01.09.2021)

by Balmer, John M.T.
Published in California management review (01.04.2012)

by Balmer, John M.T
Published in European journal of marketing (01.01.2017)

by Balmer, John M. T.
Published in The journal of brand management (01.03.2023)

by Balmer, John M. T.
Published in The journal of brand management (2022)

by Balmer, John M. T.
Published in The journal of brand management (01.03.2023)

by Balmer, John M. T., Bargenda, Angela
Published in The journal of brand management (01.03.2023)

by Balmer, John M.T., Greyser, Stephen A.
Published in European journal of marketing (01.01.2006)

by Burghausen, Mario, Balmer, John M.T
Published in European journal of marketing (09.02.2015)

by Balmer, John M.T, Gray, Edmund R
Published in European journal of marketing (01.08.2003)

by Balmer, John M.T
Published in European journal of marketing (01.01.2017)

by Balmer, John M.T, Chen, Weifeng
Published in European journal of marketing (01.01.2017)