by Alashban, Aref A., Hayes, Linda A., Zinkhan, George M., Balazs, Anne L.
Published in Journal of international marketing (East Lansing, Mich.) (01.09.2002)

by Zinkhan, George M, Balazs, Anne L
Published in Journal of business research (01.09.2004)

by ZINKHAN, GEORGE M, FONTENELLE, SUZANA de M, BALAZS, ANNE L
Published in The Journal of consumer affairs (01.07.1999)

by Schewe, Charles D., Balazs, Anne L.
Published in Psychology & marketing (01.03.1992)

by Zinkhan, George M., Balazs, Anne L.
Published in Journalism & mass communication quarterly (01.09.1998)

by Balazs, Anne L.
Published in Journal of business research (01.03.1990)

by Bethea, L S, Balazs, A L
Published in Journal of health communication (01.04.1997)

by Balazs, Anne L.
Published in Health marketing quarterly (01.06.1995)

by Nussbaum, Jon F, Coupland, Justine
Year of Publication 2004

by Harrington, C. Lee, Bielby, Denise D, Bardo, Anthony R
Year of Publication 2014

by Balazs, Anne L, Spotts, Harlan E
Published in Journal of business research (01.06.2000)

by Balazs, Anne L.
Published in Journal of business research (01.03.1990)

by ZINKHAN, GEORGE M, M. FONTENLLE, SUZANA de, BALAZS, ANNE L
Published in The Journal of consumer affairs (22.06.1999)

by Sindhav, Birud, Balazs, Anne L, Ph.D.
Published in Journal of market-focused management (01.12.1999)

by Balazs, Anne L.
Published in Handbook of Communication and Aging Research (2004)

by Schewe, Charles D, Balazs, Anne L
Published in Psychology & marketing (01.03.1992)

by Balazs, A L
Published in Journal of ambulatory care marketing (20.07.1990)

by Balazs, Anne L, Zinkhan, George M
Published in American Marketing Association. Conference Proceedings (01.01.2001)

by Balazs, A L, Gruca, T S, Schewe, C D
Published in Journal of ambulatory care marketing (1991)

by Balazs, Anne L
Published in Journal of the Academy of Marketing Science (01.10.2000)