Antecedents of Retweeting in a (Political) Marketing Context
Walker, Lorna, Baines, Paul R., Dimitriu, Radu, Macdonald, Emma K.
Published in Psychology & marketing (01.03.2017)
Published in Psychology & marketing (01.03.2017)
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Journal Article
Examining the academic commercial divide in marketing research
Baines, Paul R, Brennan, Ross, Gill, Mark, Mortimore, Roger
Published in European journal of marketing (13.11.2009)
Published in European journal of marketing (13.11.2009)
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Journal Article
Political Marketing Orientation: Confusions, Complications, and Criticisms
O'Shaughnessy, Nicholas J., Baines, Paul R., O'Cass, Aron, Ormrod, Robert P.
Published in Journal of political marketing (01.10.2012)
Published in Journal of political marketing (01.10.2012)
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Journal Article
The dark side of political marketing
Baines, Paul R, O'Shaughnessy, Nicholas J, Moloney, Kevin, Richards, Barry, Butler, Sara, Gill, Mark
Published in European journal of marketing (06.04.2010)
Published in European journal of marketing (06.04.2010)
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Journal Article
The political marketing planning process: improving image and message in strategic target areas
Baines, Paul R, Harris, Phil, Lewis, Barbara R
Published in Marketing intelligence & planning (01.02.2002)
Published in Marketing intelligence & planning (01.02.2002)
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Journal Article
The "Americanisation" myth in European political markets - A focus on the United Kingdom
Baines, Paul R, Scheucher, Christian, Plasser, Fritz
Published in European journal of marketing (01.10.2001)
Published in European journal of marketing (01.10.2001)
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Journal Article
Researching Political Markets: Market Oriented or Populistic?
Baines, Paul R., Worcester, Robert M.
Published in International journal of market research (01.07.2000)
Published in International journal of market research (01.07.2000)
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Journal Article
Political Marketing and Propaganda: Uses, Abuses, Misuses
BAINES, PAUL R., O'SHAUGHNESSY, NICHOLAS J.
Published in Journal of political marketing (01.01.2014)
Published in Journal of political marketing (01.01.2014)
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Journal Article
Examining the academiccommercial divide in marketing research
Baines, Paul R., Brennan, Ross, Gill, Mark, Mortimore, Roger
Published in European journal of marketing (13.11.2009)
Published in European journal of marketing (13.11.2009)
Get full text
Journal Article