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Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands' Facebook Pages in Saudi Arabia in Terms of Like, Share and Comment

Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands' Facebook Pages in Saudi Arabia in Terms of Like, Share and Comment

by Abuljadail, Mohammad Hatim, Badghish, Saeed Ali
Published in Arab Journal of Administration (2021)

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Journal Article