How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media
Wolter, Jeremy S., Bacile, Todd J., Xu, Pei
Published in Journal of service research : JSR (01.02.2023)
Published in Journal of service research : JSR (01.02.2023)
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Journal Article
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery
Bacile, Todd J., Wolter, Jeremy S., Allen, Alexis M., Xu, Pei
Published in Journal of interactive marketing (01.11.2018)
Published in Journal of interactive marketing (01.11.2018)
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Journal Article
The value disruption of uncivil other-customers during online service recovery
Bacile, Todd J, Krallman, Alexandra, Wolter, Jeremy S, Beachum, Nicole Dilg
Published in The Journal of services marketing (28.08.2020)
Published in The Journal of services marketing (28.08.2020)
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Journal Article
A services perspective for text message coupon customization
Bacile, Todd J, Goldsmith, Ronald E
Published in Journal of research in interactive marketing (18.10.2011)
Published in Journal of research in interactive marketing (18.10.2011)
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Journal Article