by Berger, Paul D., Gerstenfeld, Arthur, Zeng, Amy Z.
Published in Omega (Oxford) (01.02.2004)

by Berger, Paul D., Nasr, Nada I.
Published in Journal of interactive marketing (1998)

by Rahnamaee, Arash, Berger, Paul D
Published in Journal of marketing analytics (01.08.2013)

by Even, Adir, Shankaranarayanan, G., Berger, Paul D.
Published in Decision Support Systems (01.12.2010)

by Berger, Paul D
Published in Journal of marketing analytics (01.03.2016)

by Moore, Kelvyn A, Weinberg, Bruce D, Berger, Paul D
Published in Innovative Marketing (2010)

by Berger, Paul D., Eechambadi, Naras, George, Morris, Lehmann, Donald R., Rizley, Ross, Venkatesan, Rajkumar
Published in Journal of service research : JSR (01.11.2006)

by Weinberg, Bruce D, Davis, Lenita, Berger, Paul D
Published in Journal of marketing analytics (01.11.2013)

by Even, A., Shankaranarayanan, G., Berger, P.D.
Published in IEEE transactions on knowledge and data engineering (01.06.2007)

by Berger, Paul D., Bolton, Ruth N., Bowman, Douglas, Briggs, Elten, Kumar, V., Parasuraman, A., Terry, Creed
Published in Journal of service research : JSR (01.08.2002)

by Shankaranarayanan, Ganesan, Even, Adir, Berger, Paul D
Published in Journal of marketing analytics (01.03.2015)

by Weinberg, Bruce D, Berger, Paul D
Published in Journal of direct, data and digital marketing practice (01.04.2011)

by Even, Adir, Shankaranarayanan, G., Berger, Paul D.
Published in Journal of interactive marketing (01.08.2010)

by Hanna, Richard C., Swain, Scott D., Berger, Paul D.
Published in Journal of marketing analytics (01.07.2016)

by Berger, Paul D., Bechwati, Nada Nasr
Published in Omega (Oxford) (01.02.2001)

by Dong, Weimin, Swain, Scott D., Berger, Paul D.
Published in Journal of business research (01.12.2007)

by Roy, Abhijit, Berger, Paul D.
Published in Industrial marketing management (01.04.2007)

by Berger, Paul D., Lee, Christie H.
Published in Journal of surfactants and detergents (01.01.2002)

by Swain, Scott D, Berger, Paul D, Weinberg, Bruce D
Published in Journal of marketing analytics (01.03.2014)

by Kim, Hanjoon, Berger, Paul D
Published in Multinational business review (11.03.2008)