In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
Peck, Joann, Barger, Victor A., Webb, Andrea
Published in Journal of consumer psychology (01.04.2013)
Published in Journal of consumer psychology (01.04.2013)
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Journal Article
Social media and consumer engagement: a review and research agenda
Barger, Victor, Peltier, James W., Schultz, Don E.
Published in Journal of research in interactive marketing (01.01.2016)
Published in Journal of research in interactive marketing (01.01.2016)
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Journal Article
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior
Manser Payne, Elizabeth, Peltier, James W., Barger, Victor A.
Published in Journal of research in interactive marketing (16.10.2018)
Published in Journal of research in interactive marketing (16.10.2018)
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Journal Article
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb, Peck, Joann, Barger, Victor A.
Published in Journal of consumer psychology (01.01.2017)
Published in Journal of consumer psychology (01.01.2017)
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Journal Article
Mobile banking and AI-enabled mobile banking
Manser Payne, Elizabeth, Peltier, James W, Barger, Victor A
Published in Journal of research in interactive marketing (16.10.2018)
Published in Journal of research in interactive marketing (16.10.2018)
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Journal Article