How customers cope with service failure? A study of brand reputation and customer satisfaction
Sarkar Sengupta, Aditi, Balaji, M.S., Krishnan, Balaji C.
Published in Journal of business research (01.03.2015)
Published in Journal of business research (01.03.2015)
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Journal Article
Changes in tropical cyclone activity in north Indian Ocean during satellite era (1981–2014)
Balaji, M., Chakraborty, Arun, Mandal, M.
Published in International journal of climatology (01.05.2018)
Published in International journal of climatology (01.05.2018)
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Journal Article
Being unconventional: The impact of unconventional packaging messages on impulsive purchases
Das, Manish, Balaji, M. S., Paul, Subhrajit, Saha, Victor
Published in Psychology & marketing (01.10.2023)
Published in Psychology & marketing (01.10.2023)
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Journal Article
Antecedents and consequences of university brand identification
Balaji, M.S., Roy, Sanjit Kumar, Sadeque, Saalem
Published in Journal of business research (01.08.2016)
Published in Journal of business research (01.08.2016)
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Journal Article
Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
Kapoor, Payal S., Balaji, M. S., Jiang, Yangyang, Jebarajakirthy, Charles
Published in Journal of travel research (01.05.2022)
Published in Journal of travel research (01.05.2022)
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Journal Article
Past, Present, and Future of Affinity-based Cell Separation Technologies
Bacon, Kaitlyn, Lavoie, Ashton, Rao, Balaji M., Daniele, Michael, Menegatti, Stefano
Published in Acta biomaterialia (01.08.2020)
Published in Acta biomaterialia (01.08.2020)
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Journal Article
A randomized controlled trial on a minimally invasive microsurgical versus conventional procedure for the management of localized gingival recession in esthetic zone using alloderm
Srivastava, Robin, Mohan, Ranjana, Saravana Balaji, M, Vijay, V, Srinivasan, S, Navarasu, M
Published in Journal of pharmacy & bioallied science (01.06.2021)
Published in Journal of pharmacy & bioallied science (01.06.2021)
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Journal Article
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit Kumar, Balaji, M S, Sadeque, Saalem, Nguyen, Bang, Melewar, T C
Published in Technological forecasting & social change (01.11.2017)
Published in Technological forecasting & social change (01.11.2017)
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Journal Article
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M.S., Khong, Kok Wei, Chong, Alain Yee Loong
Published in Information & management (01.06.2016)
Published in Information & management (01.06.2016)
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Journal Article