The distinction between desires and intentions
Perugini, Marco, Bagozzi, Richard P.
Published in European journal of social psychology (01.01.2004)
Published in European journal of social psychology (01.01.2004)
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Journal Article
The Role of Emotions in Marketing
Bagozzi, Richard P, Gopinath, Mahesh, Nyer, Prashanth U
Published in Journal of the Academy of Marketing Science (01.04.1999)
Published in Journal of the Academy of Marketing Science (01.04.1999)
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Journal Article
Global mind-sets and cognitive shift in a complex multinational corporation
Murtha, Thomas P., Lenway, Stefanie Ann, Bagozzi, Richard P.
Published in Strategic management journal (01.02.1998)
Published in Strategic management journal (01.02.1998)
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Journal Article
A reasoned action approach to physicians' utilization of drug information sources
Gaither, C A, Bagozzi, R P, Ascione, F J, Kirking, D M
Published in Pharmaceutical research (01.09.1996)
Published in Pharmaceutical research (01.09.1996)
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Journal Article
The level of effort required for behaviour as a moderator of the attitude-behaviour relation
Bagozzi, Richard P., Yi, Youjae, Baumgartner, Johann
Published in European journal of social psychology (01.01.1990)
Published in European journal of social psychology (01.01.1990)
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Journal Article
Brand Coolness
Warren, Caleb, Batra, Rajeev, Loureiro, Sandra Maria Correia, Bagozzi, Richard P.
Published in Journal of marketing (01.09.2019)
Published in Journal of marketing (01.09.2019)
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Journal Article