Search Results - "Augusto, Mário" :: K.UTB vyhledávací portál

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Antecedents and outcomes of digital influencer endorsement: An exploratory study

by Torres, Pedro, Augusto, Mário, Matos, Marta
Published in Psychology & marketing (01.12.2019)

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Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry

by Torres, Pedro, Augusto, Mário
Published in Tourism management (1982) (01.12.2021)

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Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity

by Augusto, Mário, Torres, Pedro
Published in Journal of retailing and consumer services (01.05.2018)

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Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love

by Torres, Pedro, Augusto, Mário, Neves, Cristiana
Published in Psychology & marketing (01.01.2022)

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Digitalisation, social entrepreneurship and national well-being

by Torres, Pedro, Augusto, Mário
Published in Technological forecasting & social change (01.12.2020)

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Contextual Factors and the Creativity of Frontline Employees: The Mediating Effects of Role Stress and Intrinsic Motivation

by Coelho, Filipe, Augusto, Mário, Lages, Luis Filipe
Published in Journal of retailing (01.03.2011)

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Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana
Published in The journal of product & brand management (03.02.2022)

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Job Characteristics and the Creativity of Frontline Service Employees

by Coelho, Filipe, Augusto, Mário
Published in Journal of service research : JSR (01.11.2010)

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Building resilience to negative information and increasing purchase intentions in a digital environment

by Torres, Pedro, Augusto, Mário
Published in Journal of business research (01.08.2019)

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Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands

by Wallace, Elaine, Torres, Pedro, Augusto, Mário, Stefuryn, Maryana
Published in Journal of business research (01.10.2021)

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Understanding complementarities among different forms of innovation

by Torres, Pedro, Augusto, Mário
Published in European journal of innovation management (12.10.2020)

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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces

by Augusto, Mário, Coelho, Filipe
Published in Industrial marketing management (2009)

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The influence of institutional and in-group collectivism practices on next-generation engagement in the family business

by Torres, Pedro, Augusto, Mário, Quaresma, Rui
Published in International journal of entrepreneurial behaviour & research (13.07.2023)

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Improving consumers’ willingness to pay using social media activities

by Torres, Pedro, Augusto, Mário, Wallace, Elaine
Published in The Journal of services marketing (06.12.2018)

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Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions

by Torres, Pedro, Augusto, Mário, Godinho, Pedro
Published in Journal of business research (01.10.2017)

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Cultural configurations and entrepreneurial realisation

by Torres, Pedro, Augusto, Mário
Published in International journal of entrepreneurial behaviour & research (14.01.2019)

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Building customers’ resilience to negative information in the airline industry

by Augusto, Mário, Godinho, Pedro, Torres, Pedro
Published in Journal of retailing and consumer services (01.09.2019)

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Political connections and banking performance: the moderating effect of gender diversity

by Proença, Catarina, Augusto, Mário, Murteira, José
Published in Corporate governance (Bradford) (25.08.2020)

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Reaching Financial Inclusion: Necessary and Sufficient Conditions

by Geraldes, Helena Susana Amaral, Gama, Ana Paula Matias, Augusto, Mário
Published in Social indicators research (01.07.2022)

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Bargaining power and renegotiation of small private debt contracts

by Valente, José, Augusto, Mário, Murteira, José
Published in Annals of finance (01.12.2022)

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