Innovation Augmented by the Customer: From Ideation to Diffusion
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Customer Strategies in the Face of New Technological, Social and Environmental Challenges
Published in Augmented Customer Strategy
(2019)
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Book Chapter
The Customer’s Voice: Toward New Listening Tools
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Organizing the Augmented Customer Relationship
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Redesigning the Customer’s Role in a Connected World
Published in Augmented Customer Strategy
(2019)
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Book Chapter
The Legal Basis for a Data Economy Based on Trust
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Information Systems Security: Challenges, Vulnerabilities and Tools
Published in Augmented Customer Strategy
(2019)
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Book Chapter
The Augmented Customer Relationship: the Increasing Importance of the Customer’s Role
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Brand Practices Faced with Augmented Consumers
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Data Marketing for Customer Intimacy
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Other titles from iSTE in Innovation, Entrepreneurship and Management
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Preface: Augmented Customer Strategy
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Customer Experience: Between Humanity and Robotization?
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives?
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Designing Your Customer Experience
Published in Augmented Customer Strategy
(2019)
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Book Chapter
Engaging Reciprocity from the Complainant Customer in the Digital Age
Published in Augmented Customer Strategy
(2019)
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