Network ties and interaction rituals: an examination of social drinking
Veeck, Ann, Lancendorfer, Karen, Atkin, JoAnn L.
Published in Journal of marketing management (13.06.2018)
Published in Journal of marketing management (13.06.2018)
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Journal Article
Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
Atkin, JoAnn L., Bowie, Anthony Alland, Cowley, Scott, Eckert, James A., Ferrin, Bruce G., Harrison, Robert L., Lancendorfer, Karen M., Luqmani, Mushtaq, Luqmani, Zahida, Leingpibul, Thaweephan, Mumuni, Alhassan G., O’Reilly, Kelley, Quraeshi, Zahir A., Samples, Robert G., Veeck, Ann, Xie, Hu, Zondag, Marcellis M.
Published in Journal of marketing education (01.04.2022)
Published in Journal of marketing education (01.04.2022)
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Journal Article
Animals in advertising: Love dogs? Love the ad
Lancendorfer, Karen M., Atkin, JoAnn L., Reece, Bonnie B.
Published in Journal of business research (01.05.2008)
Published in Journal of business research (01.05.2008)
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Journal Article
Exploring the Perceived Believability of DTC Advertising in the US
Atkin, Joann L., Beltramini, Richard F.
Published in Journal of marketing communications (01.09.2007)
Published in Journal of marketing communications (01.09.2007)
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Journal Article
STUDENTS' PERCEPTIONS OF BODY ART: IMPLICATIONS FOR MARKETING MANAGERS
Totten, Jeff W, Lipscomb, Thomas J, Paprzycki, Peter, Atkin, JoAnn L
Published in Global journal of management and marketing (22.06.2018)
Published in Global journal of management and marketing (22.06.2018)
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Journal Article
PRIVACY POLICIES: NOT JUST FOR THE INTERNET ANYMORE
Atkin, JoAnn L, Reece, Bonnie B
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2007)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2007)
Conference Proceeding
PERCEIVED ADVERTISER MOTIVES IN THE CASE OF "DRINK RESPONSIBLY" ALCOHOL MESSAGES
Atkin, JoAnn L, McCardle, Michael, Newell, Stephen J
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2008)
Conference Proceeding