The role of cognitive complexity and risk aversion in online herd behavior
Rejikumar, G., Asokan-Ajitha, Aswathy, Dinesh, Sofi, Jose, Ajay
Published in Electronic commerce research (01.06.2022)
Published in Electronic commerce research (01.06.2022)
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Journal Article
Healthcare service quality: a methodology for servicescape re-design using Taguchi approach
G, Rejikumar, Asokan Ajitha, Aswathy, Nair, Malavika S, Sreedharan V, Raja
Published in TQM journal (21.06.2019)
Published in TQM journal (21.06.2019)
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Journal Article
Modeling Patient Perceptions About Generic Drug Quality and Trust With Doctors: An Empirical Analysis for Creating Sustainable Healthcare
Rejikumar, G., Ajitha, Aswathy Asokan, Kalpana, P., Oumessaoud, Aicha, Lahlouh, Khaled
Published in IEEE transactions on engineering management (01.08.2023)
Published in IEEE transactions on engineering management (01.08.2023)
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Journal Article
Business customer experience in B2B2C service settings: a scale development
Rejikumar, G, Asokan-Ajitha, Aswathy
Published in The Journal of business & industrial marketing (15.02.2023)
Published in The Journal of business & industrial marketing (15.02.2023)
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Journal Article
Towards a theory of well-being in digital sports viewing behavior
G, Rejikumar, Jose, Ajay, Mathew, Sonia, Chacko, Dony Peter, Asokan-Ajitha, Aswathy
Published in The Journal of services marketing (28.03.2022)
Published in The Journal of services marketing (28.03.2022)
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Journal Article
Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers
G, Rejikumar, V, Gopikumar, Dinesh, K.G.Sofi, Asokan-Ajitha, Aswathy, Jose, Ajay
Published in IIMB management review (01.12.2021)
Published in IIMB management review (01.12.2021)
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Journal Article