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Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”
by
Jawahar, Deepa
,
Aslam Muhammed MK
Published in
Journal of place management and development
(28.06.2022)
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Journal Article
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economics
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amos
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ayurvedic medicine
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ayurvedic tourism
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brand equity
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brand image
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competition
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