by HOMBURG, CHRISTIAN, EHM, LAURA, ARTZ, MARTIN
Published in Journal of marketing research (01.10.2015)

by Arnold, Markus, Artz, Martin
Published in Accounting, organizations and society (01.02.2019)

by Homburg, Christian, Artz, Martin, Wieseke, Jan
Published in Journal of marketing (01.05.2012)

by Artz, Martin, Mizik, Natalie
Published in NIM Marketing Intelligence Review (01.05.2023)

by Arnold, Markus, Artz, Martin, Grasser, Robert A.
Published in Contemporary accounting research (01.03.2023)

by Arnold, Markus C., Artz, Martin, Tafkov, Ivo D.
Published in Accounting, organizations and society (01.06.2024)

by Arnold, Markus C., Artz, Martin
Published in Accounting, organizations and society (01.01.2015)

by Arnold, Markus C., Artz, Martin, Tafkov, Ivo D.
Published in The Accounting review (01.11.2022)

by Artz, Martin, Homburg, Christian, Rajab, Thomas
Published in Accounting, organizations and society (01.10.2012)

by Homburg, Christian, Artz, Martin, Wieseke, Jan
Published in Journal of marketing (01.05.2012)

by Artz, Martin
Published in Controlling & management review (2017)

by Artz, Martin, Döring, Hannes
Published in Controlling & management review (01.02.2023)

by Artz, Martin, Arnold, Markus C.
Published in Controlling & management review (2018)

by Homburg, Christian, Artz, Martin, Seifried, Jan
Published in Zeitschrift für Betriebswirtschaft (01.06.2009)

by Homburg, Christian, Artz, Martin, Seifried, Jan
Published in Zeitschrift für Betriebswirtschaft (01.06.2009)