The 12 Different Ways for Companies to Innovate
Mohanbir Sawhney, Robert C. Wolcott, Inigo Arroniz
Published in MIT Sloan management review (01.04.2006)
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Published in MIT Sloan management review (01.04.2006)
Journal Article
Empirical generalizations from brand extension research: How sure are we?
Echambadi, Raj, Arroniz, Inigo, Reinartz, Werner, Lee, Junsoo
Published in International journal of research in marketing (01.09.2006)
Published in International journal of research in marketing (01.09.2006)
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Journal Article
The 12 different ways for companies to innovate
Sawhney, Mohanbir, Wolcott, Robert C., Arroniz, Inigo
Published in IEEE engineering management review (2007)
Published in IEEE engineering management review (2007)
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Journal Article
When services are offered by small and medium retailers: what is the customer's perception? 1/Cuando los pequeños y medianos detallistas ofrecen servicios: ¿cuál es la percepción del cliente?
Narvaiza, Lorea, de Olano, David Ruiz, Campos, Tontxu, Arroniz, Iñigo
Published in UCJC business and society review (01.01.2016)
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Published in UCJC business and society review (01.01.2016)
Journal Article