How can trustworthy influencers be identified in electronic word-of-mouth communities?
Arenas-Márquez, F.J., Martínez-Torres, M.R., Toral, S.L.
Published in Technological forecasting & social change (01.05.2021)
Published in Technological forecasting & social change (01.05.2021)
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Journal Article
Electronic word-of-mouth communities from the perspective of social network analysis
Arenas-Márquez, F.J., Martínez-Torres, M.R., Toral, S.L.
Published in Technology analysis & strategic management (01.01.2014)
Published in Technology analysis & strategic management (01.01.2014)
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Journal Article