Search Results - "Anne Garretson Folse, Judith" :: K.UTB vyhledávací portál

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

by Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
Published in Journal of the Academy of Marketing Science (01.01.2021)

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Gratitude in relationship marketing: Theoretical development and directions for future research

by D. Raggio, Randle, M. Walz, Anna, Bose Godbole, Mousumi, Anne Garretson Folse, Judith
Published in European journal of marketing (01.01.2014)

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A theory of multiformat communication: mechanisms, dynamics, and strategies

by Moffett, Jordan W., Folse, Judith Anne Garretson, Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.05.2021)

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The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback

by Bose, Mousumi, Anne Garretson Folse, Judith, Burton, Scot
Published in The Journal of consumer marketing (26.07.2013)

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Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

by Grau, Stacy Landreth, Folse, Judith Anne Garretson
Published in Journal of advertising (01.12.2007)

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Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

by Folse, Judith Anne Garretson, Niedrich, Ronald W., Grau, Stacy Landreth
Published in Journal of retailing (01.12.2010)

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Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

by Newman, Christopher L., Cinelli, Melissa D., Vorhies, Douglas, Folse, Judith Anne Garretson
Published in Journal of the Academy of Marketing Science (01.01.2019)

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Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes

by Folse, Judith Anne Garretson, Burton, Scot, Netemeyer, Richard G.
Published in Journal of advertising (01.10.2013)

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Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes

by Raggio, Randle D., Folse, Judith Anne Garretson
Published in Journal of the Academy of Marketing Science (01.12.2009)

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The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

by Tangari, Andrea Heintz, Folse, Judith Anne Garretson, Burton, Scot, Kees, Jeremy
Published in Journal of advertising (01.07.2010)

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"My Fifty Shoes Are All Different!" Exploring, Defining, and Characterizing Acquisitive Buying

by Bose, Mousumi, Burns, Alvin C., Garretson Folse, Judith Anne
Published in Psychology & marketing (01.07.2013)

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Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns

by Raggio, Randle D., Folse, Judith Anne Garretson
Published in Journal of public policy & marketing (01.10.2011)

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Psychological ownership: a social marketing advertising message appeal?: Not for women

by Anne Garretson Folse, Judith, Guidry Moulard, Julie, Raggio, Randle D.
Published in International journal of advertising (01.01.2012)

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Search regret: Antecedents and consequences

by Reynolds, Kristy E., Folse, Judith Anne Garretson, Jones, Michael A.
Published in Journal of retailing (01.01.2006)

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Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

by Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
Published in Psychology & marketing (01.06.2016)

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Examining the effects of mutual information sharing and relationship empathy: A social penetration theory perspective

by Mangus, Stephanie M., Bock, Dora E., Jones, Eli, Folse, Judith Anne Garretson
Published in Journal of business research (01.03.2020)

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The interplay between business and personal trust on relationship performance in conditions of market turbulence

by Mangus, Stephanie M., Jones, Eli, Folse, Judith Anne Garretson, Sridhar, Shrihari
Published in Journal of the Academy of Marketing Science (01.11.2020)

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We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance

by Mangus, Stephanie M., Jones, Eli, Folse, Judith Anne Garretson, Sridhar, Shrihari
Published in Industrial marketing management (01.02.2023)

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Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions

by Mangus, Stephanie M., Shi, Huanhuan, Folse, Judith Anne Garretson, Jones, Eli, Sridhar, Shrihari
Published in International journal of research in marketing (01.06.2024)

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The comparative effects of gratitude and indebtedness in B2B relationships

by Mangus, Stephanie M., Bock, Dora E., Folse, Judith Anne Garretson, Jones, Eli
Published in Industrial marketing management (01.05.2022)

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