The internationalization of social hybrid firms
Angulo-Ruiz, Fernando, Pergelova, Albena, Dana, Leo Paul
Published in Journal of business research (01.05.2020)
Published in Journal of business research (01.05.2020)
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Journal Article
How does marketing capability impact abnormal stock returns? The mediating role of growth
Angulo-Ruiz, Fernando, Donthu, Naveen, Prior, Diego, Rialp, Josep
Published in Journal of business research (01.01.2018)
Published in Journal of business research (01.01.2018)
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Journal Article
Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena, Angulo-Ruiz, Fernando
Published in International journal of advertising (02.11.2017)
Published in International journal of advertising (02.11.2017)
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Journal Article
The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando, Donthu, Naveen, Prior, Diego, Rialp, Josep
Published in Journal of the Academy of Marketing Science (01.07.2014)
Published in Journal of the Academy of Marketing Science (01.07.2014)
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Journal Article
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries
Angulo-Ruiz, Fernando, Pergelova, Albena, Chebeň, Juraj, Angulo-Altamirano, Eladio
Published in International marketing review (04.08.2022)
Published in International marketing review (04.08.2022)
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Journal Article
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando, Pergelova, Albena, Cheben, Juraj, Angulo-Altamirano, Eladio
Published in Journal of business research (01.09.2016)
Published in Journal of business research (01.09.2016)
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Journal Article
Gender and international entry mode
Pergelova, Albena, Angulo-Ruiz, Fernando, Yordanova, Desislava I.
Published in International small business journal (01.09.2018)
Published in International small business journal (01.09.2018)
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Journal Article
Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students
Pergelova, Albena, Angulo-Ruiz, Fernando, Manolova, Tatiana S., Yordanova, Desislava
Published in International journal of gender and entrepreneurship (20.07.2023)
Published in International journal of gender and entrepreneurship (20.07.2023)
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Journal Article
How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize
Angulo-Ruiz, Fernando, Pergelova, Albena, Wei, William X
Published in International journal of emerging markets (15.02.2019)
Published in International journal of emerging markets (15.02.2019)
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Journal Article
The Student Retention Puzzle Revisited: The Role of Institutional Image
Angulo-Ruiz, Luis Fernando, Pergelova, Albena
Published in Journal of nonprofit & public sector marketing (01.10.2013)
Published in Journal of nonprofit & public sector marketing (01.10.2013)
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Journal Article