Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Silaban, Pantas H, Silalahi, Andri Dayarana K, Octoyuda, Edgar, Sitanggang, Yuni Kartika, Hutabarat, Lamtiur, Sitorus, Ade Irma Suryani
Published in Cogent business & management (31.12.2022)
Published in Cogent business & management (31.12.2022)
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Journal Article
Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions
Huang, Shu-Chin, Silalahi, Andri Dayarana K., Eunike, Ixora Javanisa
Published in Human behavior and emerging technologies (2024)
Published in Human behavior and emerging technologies (2024)
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Journal Article
A business model predicting the impact of live-stream marketing on firms' stock price - An event study
Luo, Shunjun, Shyu, Maw-Liann, Silalahi, Andri dayarana k., Shih, I-Tung
Published in Heliyon (01.12.2022)
Published in Heliyon (01.12.2022)
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Journal Article
How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model
Silaban, Pantas H., Chen, Wen-Kuo, Sormin, Surmida, B. P. Panjaitan, Yehezkiel Natamatua, Silalahi, Andri Dayarana K.
Published in Cogent social sciences (31.12.2023)
Published in Cogent social sciences (31.12.2023)
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Journal Article
Assessing ChatGPT’s Information Quality Through the Lens of User Information Satisfaction and Information Quality Theory in Higher Education: A Theoretical Framework
Fu, Chung-Jen, Silalahi, Andri Dayarana K., Shih, I-Tung, Phuong, Do Thi Thanh, Eunike, Ixora Javanisa, Jargalsaikhan, Shinetsetseg
Published in Human behavior and emerging technologies (01.01.2024)
Published in Human behavior and emerging technologies (01.01.2024)
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Journal Article
How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement
Silaban, Pantas H., Chen, Wen-Kuo, Nababan, Tongam Sihol, Eunike, Ixora Javanisa, Silalahi, Andri Dayarana K.
Published in Human behavior and emerging technologies (20.06.2022)
Published in Human behavior and emerging technologies (20.06.2022)
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Journal Article
Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption
Chung-Jen Fu, Andri Dayarana K. Silalahi, Lee-Wen Yang, Ixora Javanisa Eunike
Published in Cogent business & management (31.12.2024)
Published in Cogent business & management (31.12.2024)
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Journal Article
Understanding impulse buying in E-commerce: The Big Five traits perspective and moderating effect of time pressure and emotions
Huang, Shu-Chin, Silalahi, Andri Dayarana K., Eunike, Ixora Javanisa, Riantama, Dalianus
Published in Telematics and Informatics Reports (01.09.2024)
Published in Telematics and Informatics Reports (01.09.2024)
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Journal Article
Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA
Chang, Yu-Hsin, Silalahi, Andri Dayarana K., Eunike, Ixora Javanisa, Riantama, Dalianus
Published in Frontiers in communication (16.02.2024)
Published in Frontiers in communication (16.02.2024)
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Journal Article
Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm
Huang, Tsun-Yu, Chen, Wen-Kuo, Chen, Chien-Wen, Silalahi, Andri Dayarana K.
Published in Human behavior and emerging technologies (23.06.2022)
Published in Human behavior and emerging technologies (23.06.2022)
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Journal Article
Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA
Silaban, Pantas H., Chen, Wen-Kuo, Silaban, Bernard E, Silalahi, Andri Dayarana K., Eunike, Ixora Javanisa, Damanik, Hanna Meilani
Published in Emerging science journal (01.06.2023)
Published in Emerging science journal (01.06.2023)
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Journal Article