by Romeo, Nick
Published in Chicago tribune (1963) (29.12.2016)

by Brooks, David
Published in The New York times (21.10.2011)

by Desarbo, Wayne S., Ansari, Asim, Chintagunta, Pradeep, Himmelberg, Charles, Jedidi, Kamel, Johnson, Richard, Kamakura, Wagner, Lenk, Peter, Srinivasan, Kannan, Wedel, Michel
Published in Marketing letters (01.07.1997)

by Romeo, Nick
Published in The Orlando sentinel (02.01.2017)

Published in Pittsburgh post-gazette (Pittsburgh, Pa. 1978) (07.06.1996)

by Tversky, Amos
Year of Publication 2003

by O'Mahony, Proinsias
Published in The Irish times (10.01.2017)

by Hutson, Matthew
Published in The Washington post (Washington, D.C. 1974. Online) (09.12.2016)

by Keane, Michael P.
Published in Marketing letters (01.07.1997)

by Huber, Joel, Lynch, John, Corfman, Kim, Feldman, Jack, Holbrook, Morris B., Lehmann, Donald, Munier, Bertrand, Schkade, David, Simonson, Itamar
Published in Marketing letters (01.07.1997)

by Tversky, Amos, Simonson, Itamar
Published in Management science (01.10.1993)

by Russell, Gary J., Bell, David, Bodapati, Anand, Brown, Christina L., Chiang, Joengwen, Gaeth, Gafy, Gupta, Sunil, Manchanda, Puneet
Published in Marketing letters (01.07.1997)

by Neblo, Michael A.
Published in Journal of Policy Analysis and Management (01.06.2003)

by Linehan, Hugh
Published in The Irish times (07.01.2017)

by Winer, Russell S., Deighton, John, Gupta, Sunil, Johnson, Eric J., Mellers, Barbara, Morwitz, Vicki G., O'Guinn, Thomas, Rangaswamy, Arvind, Sawyer, Alan G.
Published in Marketing letters (01.07.1997)

by Easterly, William
Published in The Wall Street journal. Eastern edition (05.12.2016)

by Freeman, Karen
Published in The New York times (06.06.1996)

by Freeman, Karen
Published in The New York times (06.06.1996)

by Freeman, Karen
Published in The New York times (06.06.1996)

by Freeman, Karen
Published in The New York times (06.06.1996)