Relationship Marketing and Repurchase Intention in Ghana's Hospitality Industry: An Empirical Examination of Trust and Commitment
Amoako, George K., Kutu-Adu, Solomon G., Caesar, Livingstone D., Neequaye, Emmanuel
Published in Journal of relationship marketing (Binghamton, N.Y.) (03.04.2019)
Published in Journal of relationship marketing (Binghamton, N.Y.) (03.04.2019)
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Journal Article
How Service Experience Leads to Brand Loyalty: Perspective from the Telecom Sector in Ghana
Amoako, George K, Dzogbenuku, Robert K, Doe, Joshua K
Published in IUP Journal of Brand Management (01.06.2016)
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Published in IUP Journal of Brand Management (01.06.2016)
Journal Article