Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry
Published in Frontiers in neuroscience (03.12.2020)
Published in Frontiers in neuroscience (03.12.2020)
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Journal Article
Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers
Dangelico, Rosa Maria, Alvino, Letizia, Fraccascia, Luca
Published in Technological forecasting & social change (01.12.2022)
Published in Technological forecasting & social change (01.12.2022)
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Journal Article
Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience
Alvino, Letizia, van der Lubbe, Rob, Joosten, Reinoud A.M, Constantinides, Efthymios
Published in Asia Pacific journal of marketing and logistics (23.06.2020)
Published in Asia Pacific journal of marketing and logistics (23.06.2020)
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Journal Article
The decision-making process between rationality and emotions
Alvino, Letizia, Franco, Massimo
Published in International Journal of Scientific Research and Management (IJSRM) (18.09.2017)
Published in International Journal of Scientific Research and Management (IJSRM) (18.09.2017)
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Journal Article