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Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment
by
Alves
,
Helena Margarida
,
Sousa, Bruno
,
Carvalho, Aida
,
Santos, Vasco
,
Lopes Dias, Álvaro
,
Valeri, Marco
Published in
Journal of tourism, heritage & services marketing
(2022)
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Journal Article
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geography
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brand attachment
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consumer behaviour
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decision making
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niche marketing
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pet-friendly
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smartpls
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English
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