Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher, Alpert, Frank
Published in The journal of product & brand management (02.06.2010)
Published in The journal of product & brand management (02.06.2010)
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Journal Article
Branding’s academic–practitioner gap: managers’ views
Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda, Piehler, Rico
Published in The journal of product & brand management (03.02.2022)
Published in The journal of product & brand management (03.02.2022)
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Journal Article
A two-dimensional model of trust–value–loyalty in service relationships
Chai, Joe Choon Yean, Malhotra, Naresh K., Alpert, Frank
Published in Journal of retailing and consumer services (01.09.2015)
Published in Journal of retailing and consumer services (01.09.2015)
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Journal Article
Consumers' Perception and Misperception of Market Leadership and Market Pioneership
Kamins, Michael A., Alpert, Frank H., Perner, Lars
Published in Journal of marketing management (01.09.2003)
Published in Journal of marketing management (01.09.2003)
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Journal Article