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The Impact of Social Media Marketing Activities on Purchase Intention

by Alnaser, Firas, Alghizzawi, Mahmoud, Abualfalayeh, Ghaith, Omeish, Fandi, Alharthi, Sager, Al Koni, Saed R.
Published in International review of management and marketing (31.10.2024)

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An integrative research framework to investigate factors influencing citizen’s intention to adopt e-health applications: post-COVID-19 perspective

by Alnaser, Firas, Rahi, Samar, Alghizzawi, Mahmoud, Ngah, Abdul Hafaz
Published in Global knowledge, memory and communication (23.07.2024)

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Journal Article

The Impact of Social Media Marketing Activities on Purchase Intention

An integrative research framework to investigate factors influencing citizen’s intention to adopt e-health applications: post-COVID-19 perspective

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