by Alden, Dana L., Steenkamp, Jan-Benedict E. M., Batra, Rajeev
Published in Journal of marketing (01.01.1999)

by Stayman, D.M. (Cornell University, Ithaca, NY), Alden, D.L, Smith, K.H
Published in The Journal of consumer research (01.09.1992)

by Alden, Dana L., Jan-Benedict E. M. Steenkamp, Batra, Rajeev
Published in Journal of marketing (01.01.1999)

by Batra, R, Ramaswamy, V, Alden, D.L, Steenkamp, J.E.B.M, Ramachander, S
Published in Journal of consumer psychology (2000)

by Cheung, A.H.S, Alden, D.L, Wheeler, M.S
Published in Transplantation proceedings (01.11.1998)