The impact of innovation-related perception on consumer acceptance of food innovations – Development of an integrated framework of the consumer acceptance process
Albertsen, Levke, Wiedmann, Klaus-Peter, Schmidt, Steffen
Published in Food quality and preference (01.09.2020)
Published in Food quality and preference (01.09.2020)
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Journal Article
Circular business models for electric vehicle lithium-ion batteries: An analysis of current practices of vehicle manufacturers and policies in the EU
Albertsen, Levke, Richter, Jessika Luth, Peck, Philip, Dalhammar, Carl, Plepys, Andrius
Published in Resources, conservation and recycling (01.09.2021)
Published in Resources, conservation and recycling (01.09.2021)
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Journal Article
Official sports sponsorship fortress vs ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge
Schmidt, Steffen, Limbach, Matthias, Langner, Sascha, Wiedmann, Klaus-Peter, Albertsen, Levke, Reiter, Philipp
Published in International journal of sports marketing & sponsorship (01.01.2018)
Published in International journal of sports marketing & sponsorship (01.01.2018)
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Journal Article
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
Hennigs, Nadine, Schmidt, Steffen, Langner, Sascha, Karampournioti, Evmorfia, Albertsen, Levke
Published in Creating Marketing Magic and Innovative Future Marketing Trends
Published in Creating Marketing Magic and Innovative Future Marketing Trends
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Book Chapter
Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles
Langner, Sascha, Schmidt, Steffen, Hennigs, Nadine, Karampournioti, Evmorfia, Albertsen, Levke
Published in Creating Marketing Magic and Innovative Future Marketing Trends
Published in Creating Marketing Magic and Innovative Future Marketing Trends
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Book Chapter
Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
Schmidt, Steffen, Langner, Sascha, Hennigs, Nadine, Albertsen, Levke, Karampournioti, Evmorfia, Rothensee, Matthias
Published in Creating Marketing Magic and Innovative Future Marketing Trends
Published in Creating Marketing Magic and Innovative Future Marketing Trends
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Book Chapter
Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)
Wiedmann, Klaus-Peter, Schmidt, Steffen, Langner, Sascha, Reiter, Philipp, Albertsen, Levke, Karampournioti, Evmorfia
Published in Creating Marketing Magic and Innovative Future Marketing Trends
Published in Creating Marketing Magic and Innovative Future Marketing Trends
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Book Chapter