The Impact of Branding in Building and Enhancing Customer Loyalty for Banking Services: an Applied Study of Commercial Bank Customers in Jordan
Alatyat, Zakarya, Atiat, Hadi Saleh, Al-Qatawneh, Manar Ibrahim, Alrahamneh, Nour Hussien Yousef, Alrahamneh, Hussien Yousef, Alzyadat, Mohammad Awad, Jalil, Mohammad Mansour Abu
Published in International Journal of Professional Business Review (2023)
Published in International Journal of Professional Business Review (2023)
Get full text
Journal Article