BRAND MANAGEMENT AND POSITIONING: A CASE STUDY IN THE MEDICAL-HOSPITAL-DENTAL SECTOR/ GESTAO E POSICIONAMENTO DE MARCAS: UM ESTUDO DE CASO NO SETOR MEDICO-HOSPITALAR-ODONTOLOGICO
Akiyama, Fernando Lara, Lima, Gustavo Barbieri, Garcia, Sheila Farias Alves, Galli, Lesley Carina do Lago Attadia
Published in Caderno Profissional de Marketing (01.03.2022)
Get full text
Published in Caderno Profissional de Marketing (01.03.2022)
Journal Article
BRAND MANAGEMENT AND POSITIONING: A CASE STUDY IN THE MEDICAL-HOSPITAL-DENTAL SECTOR/ GESTAO E POSICIONAMENTO DE MARCAS: UM ESTUDO DE CASO NO SETOR MEDICO-HOSPITALAR-ODONTOLOGICO
Akiyama, Fernando Lara, Lima, Gustavo Barbieri, Garcia, Sheila Farias Alves, Galli, Lesley Carina do Lago Attadia
Published in Caderno Profissional de Marketing (01.03.2022)
Get full text
Published in Caderno Profissional de Marketing (01.03.2022)
Journal Article