by Rejikumar, G., Asokan-Ajitha, Aswathy, Dinesh, Sofi, Jose, Ajay
Published in Electronic commerce research (01.06.2022)

by Asokan Ajitha, Aswathy, Sharma, Piyush, Kingshott, Russel P.J, Maurya, Upendra Kumar, Kaur, Arshinder
Published in The Journal of services marketing (02.05.2019)

by Rejikumar, G, Aswathy, Asokan-Ajitha, Jose, Ajay, Sonia, Mathew
Published in Journal of service theory and practice (09.03.2022)

by Ramya, S.M., Banu, Jasmine, Asokan Ajitha, Aswathy, Baral, Rupashree
Published in Employee relations (01.02.2023)

by G, Rejikumar, Asokan Ajitha, Aswathy, Nair, Malavika S, Sreedharan V, Raja
Published in TQM journal (21.06.2019)

by Rejikumar, G., Ajitha, Aswathy Asokan, Kalpana, P., Oumessaoud, Aicha, Lahlouh, Khaled
Published in IEEE transactions on engineering management (01.08.2023)

by Jose, Ajay, Rejikumar, G., Asokan Ajitha, Aswathy, Mathew, Sonia, Chakraborty, Uttam
Published in Tourism recreation research (03.05.2024)

by Daneshfar, Zahra, Asokan-Ajitha, Aswathy, Sharma, Piyush, Malik, Ashish
Published in Information technology & people (West Linn, Or.) (19.07.2023)

by Rejikumar, G, Asokan-Ajitha, Aswathy
Published in The Journal of business & industrial marketing (15.02.2023)

by Rejikumar, G., Ajitha, Aswathy Asokan, Jose, Ajay, Mathew, Sonia
Published in Journal of hospitality and tourism management (01.12.2021)

by G, Rejikumar, Jose, Ajay, Mathew, Sonia, Chacko, Dony Peter, Asokan-Ajitha, Aswathy
Published in The Journal of services marketing (28.03.2022)

by G, Rejikumar, Asokan-Ajitha, Aswathy
Published in Journal of Indian business research (15.07.2021)

by G, Rejikumar, V, Gopikumar, Dinesh, K.G.Sofi, Asokan-Ajitha, Aswathy, Jose, Ajay
Published in IIMB management review (01.12.2021)