Social media monitoring: What can marketers learn from Facebook brand photos?
Kaiser, Carolin, Ahuvia, Aaron, Rauschnabel, Philipp A., Wimble, Matt
Published in Journal of business research (01.09.2020)
Published in Journal of business research (01.09.2020)
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Journal Article
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A, Hüttl‐Maack, Verena, Ahuvia, Aaron C, Schein, Katrin E
Published in Psychology & marketing (01.04.2024)
Published in Psychology & marketing (01.04.2024)
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Journal Article
The structure of goal contents across 15 cultures
Grouzet, Frederick M E, Kasser, Tim, Ahuvia, Aaron, Dols, José Miguel Fernández, Kim, Youngmee, Lau, Sing, Ryan, Richard M, Saunders, Shaun, Schmuck, Peter, Sheldon, Kennon M
Published in Journal of personality and social psychology (01.11.2005)
Published in Journal of personality and social psychology (01.11.2005)
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Journal Article
Is brand love materialistic?
Ahuvia, Aaron, Rauschnabel, Philipp A, Rindfleisch, Aric
Published in The journal of product & brand management (28.04.2021)
Published in The journal of product & brand management (28.04.2021)
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Journal Article